Small business marketing runs in my veins. From a very young age, I have been fascinated with small businesses and what makes small business owners like you, tick.
I specialize in marketing strategy (having a plan), lead generation (getting more customers to your website through digital marketing) and lead conversion (close the deal) with a focus on small businesses.
Over the years, I have broken down these concepts using language that small business owners can understand and apply. Like most small business owners, you probably did not get into business to do marketing. And yet, you are expected to know how to successfully take your technical skills or your amazing product and tell the world about it.
I get it, and this has been one of my biggest frustrations in the marketing industry. My goal is now to break down these big, confusing and complex topics about how to market your business into digestible information that actually make sense and that you can implement in your business.
By doing a few thing right (e.g. developing a simple strategy) and focusing on the 20% of marketing that will give you 80% of your results, you will be lightyears ahead of most of your competitors.
And remember, I am still a marketing consultant in recovery. If you catch me using marketing lingo and acronyms, please show some grace and be patient with me.
One of my customers described me this way: ‘With Peter, what you see is what you get.' I am not a fast-talking, over-the-top flashy person. So if you are looking for someone with all the answers, I am not your guy. But if you are looking for someone who will listen and build a relationship of trust and respect, let’s have a coffee (½ cream, two sugar) and see if we are a good fit.
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